ABC CaRDS

Soon to be released, Big A Little A is the best alphabet card game to date. Tasked with the entire creative direction of the project, I decided not to shy away from the challenge of showing our letters in their upper and lower case forms - most decks today only focus on one or the other.
In so doing a memory game came about, simply by embracing the idea of showing the two sets that make up our alphabet. The best part of it was finding the words that would allow for the most humorous set of illustrations, in a game of contrast where the same object - big and small, short and long, etc. - could be portrayed twice, with different values.
It’s as easy as ABC…